Pressplay announces that it is going to begin allowing users, for an annual fee of $179.40, to download an unlimited number of songs, a change from its previous plan of allowing users to download 50 songs monthly.
I don't think it's going to work.
Anyone with basic computer skills (or the ability to click
here) can still get unlimited music for free. There is only one reason why someone would pay to use Pressplay: morals. Artists, struggling artists, and other industry folk who pity the musicians are, I predict, among the most common subscribers to Pressplay.
For everyone else, Pressplay is still a bad decision. There's the obvious: Kazaa is free, Pressplay is not, and Kazaa has more music than Pressplay. For a little experiment, I selected ten musicians to see if Pressplay carried their music. The results:
Weezer: No
Sleater-Kinney: No
Tenacious D: No
Santana: Yes
Dixie Chicks: No
Alison Krauss: Yes
Ben Fold Five: Yes
Beatles: No
Allman Brothers: No
Limp Bizkit: Yes
4 for 10. So, for free, I can get more music than I can if I were to pay. But that is only half the problem.
The music industry misses a large point of the P2P networks: the P2P part. It's a network of fans. Just yesterday I was able to download, off of Kazaa, a taped version of a live Weezer show. The day before I downloaded a remix of an Aretha Franklin song. My friend has an mp3 of "Fat-Bottomed Girls" in German. Yes, a lot of songs downloaded are radio singles, but a not unsubstantial portion of what is downloaded is comprised of B-sides, mixes, live tapes, rarities, and other, more obscure tracks that no record exec would ever be able to compile cost-efficiently. The reason that Kazaa and Napster are so popular is that, because they are made by fans, they are a marketer's dream: a perfectly tailored product.
Any "official" response from the record industry is going to have to be more than merely a way to let ethical people pay and get less. Their response is going to have to be comparable with the P2P networks, which means they are going to have to stop attacking the fans, and start working with them.